Get the Page Authority, Domain Authority, inbound links, and much more to know why your website ranks what it does. Moz Pro offers a complete analysis of the URL of a website that you need to check for backlinks, and all you need to do is sign up. Here we compare 5 Backlink Checker and Analysis tools, which help you look for backlinks and can help you grow organic traffic on your site using backlink analysis. Various tools help you find backlinks to a particular site or a page and analyze page authority and perform backlink analysis. Save the sites which you find are of higher value in backlinking and prepare a link building plan to link with the same.You can also link to common backlink websites using the saved list. Analyze the linking sites to identify which of them are driving higher traffic to your competitor's websites.Make note of the page authority of the linking sites, since the sites with a higher page authority contribute more and a greater value.You can do this using various site comparison tools. Mark the number of backlinks for each competitor.You can use various tools including Alexa's Audience Overlap tool to do this. Make a list of your competitors from the industry or domain.How to Perform a Competitor Backlink Analysis? You can also identify the strong backlinks that your competitors use to drive more audience and earn their search ranking, which you can later use on your website. By doing this, you can assess the competition in the industry that you're part of, and analyze what makes others rank better than you. Sometimes it is necessary and unavoidable to perform a backlink analysis of your competitors, to see where you lag, and in what area or domain, the audience is driven by your competitors.

It also helps escape de-indexing of your website and saves it from negative SEO. Moreover, it is extremely important to evade link-based penalties, that are easily avoidable with Backlink searching applications.

This is where backlink searching tools come in handy. If you have any bad links to/on your website, the overall search ranking of your website is highly affected. Spending on SEO is a good practice, only until it helps you rank better. This is why having more backlinks to your website gives it an edge over others in a similar domain. This means that the higher the number of backlinks other websites have for your websites, the better the search engine ranks your site in the search results. Backlinks add credibility to your web page, and act as a vote of confidence, by the other websites which have backlinks to your website.

Ahrefs backlink checker